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    The Boston Consulting Group on Strategy: Classic Concepts and New Perspectives
    The Boston Consulting Group on Strategy: Classic Concepts and New Perspectives
    The Boston Consulting Group on Strategy: Classic Concepts and New Perspectives
    Audiobook17 hours

    The Boston Consulting Group on Strategy: Classic Concepts and New Perspectives

    Written by Michael S. Deimler and Carl W. Stern

    Narrated by Melissa Hughes

    5/5

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    About this audiobook

    A collection of the best strategic thinking from the Boston Consulting Group one of the most prestigious and innovative management consulting firms in the world. For the past forty-two years, The Boston Consulting Group has been shaping the way business is done the world over. This book, a compilation of seventy-five of BCG's most influential articles and thought pieces, is an indispensable source of fresh ideas, insights, and practical lessons for managers, executives, and entrepreneurs in every industry. Key topics covered include market segmentation, performance measurement, resource allocation, and organizational design. New articles for the second edition include George Stalk on hardball, Michael Silverstein on trading up, and Philip Evans on networks.    The Boston Consulting Group on Strategy is essential reading for senior managers, executives, entrepreneurs, and students of strategy and business.
    LanguageEnglish
    PublisherAscent Audio
    Release dateJul 20, 2020
    ISBN9781663707796
    The Boston Consulting Group on Strategy: Classic Concepts and New Perspectives

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    • 5/5
      I have been searching for this book for a long time now. Finally I found it! Though it has been written several years back but the lessons are still a treasure trove without a doubt, this is one of the best business strategy audiobook that I have listened into. Will listen to it again and will study everything carefully!
    • 5/5
      Amazing book, it speaks about strategy ideas we speak about today and they knew more than 50 years ago