Audiobook12 hours
Herd: How to Change Mass Behaviour by Harnessing Our True Nature
Written by Mark Earls
Narrated by Dennis Holland
Rating: 0 out of 5 stars
()
About this audiobook
The central tenet of this book is based on challenging our assumption that the individual is the starting point from which to understand human behaviour. By focusing on group behaviour, or the herd rather than the individual, Mark Earls purports that we will have the key to a better understanding of human behaviour and better business and social policy initiatives to change it. The book provides suggestions on how to harnesses this new knowledge in marketing, through example and anecdote. Along the way, he shows why the rush to 1-2-1 communications and the obsession with individual opinions (and changing people's minds) are all nonsense. One of the core arguments to come out of Marks research is that the most important metric for any business becomes the degree to which its customers influence each other positively. This idea has massive repercussions for the marketing manager in terms of thinking about their marketing strategy, and Mark provides the tools and metric for applying his thinking in a practical way. Importantly, cross-cultural studies reveal that the Western way of seeing humans and understanding human behaviour is the exception rather than the rule. This book uses non-Western sources (Asia and Africa) to undermine a Western mistake. (The idea behind the book was inspired by a visit to South Africa where Ubuntu is very topical and widely understood. Ubuntu is the core idea that has enabled South Africa to migrate from minority to majority rule the Peace and Reconciliation Commission is an attempt to recognize that we have to forgive each other our pasts if we are to move forward.)
Related to Herd
Related audiobooks
The Delusions Of Crowds: Why People Go Mad in Groups Rating: 4 out of 5 stars4/5Diversify Rating: 3 out of 5 stars3/5Nudge: Improving Decisions About Health, Wealth, and Happiness Rating: 4 out of 5 stars4/5The Ethics of Influence: Government in the Age of Behavioral Science Rating: 4 out of 5 stars4/5Profiles in Folly: History's Worst Decisions and Why They Went Wrong Rating: 4 out of 5 stars4/5The Darwin Economy: Liberty, Competition, and the Common Good Rating: 4 out of 5 stars4/5The Ostrich Paradox: Why We Underprepare for Disasters Rating: 4 out of 5 stars4/5Incentivology: The Forces That Explain Tremendous Success and Spectacular Failure Rating: 3 out of 5 stars3/5Behavioral Economics: The Basics Rating: 4 out of 5 stars4/5Trust Agents (Revised and Updated): Using the Web to Build Influence, Improve Reputation, and Earn Trust Rating: 4 out of 5 stars4/5Why Does The Pedlar Sing?: What Creativity Really Means in Advertising Rating: 5 out of 5 stars5/5Strategy in the Age of Disruption: A Handbook to Anticipate Change and Make Smart Decisions Rating: 5 out of 5 stars5/5Why Nudge?: The Politics of Libertarian Paternalism Rating: 0 out of 5 stars0 ratingsUnder the Influence: Putting Peer Pressure to Work Rating: 4 out of 5 stars4/5Decoding the New Consumer Mind: How and Why We Shop and Buy Rating: 4 out of 5 stars4/5Grandstanding: The Use and Abuse of Moral Talk Rating: 4 out of 5 stars4/5Nudge: The Final Edition: Improving Decisions About Money, Health, And The Environment Rating: 4 out of 5 stars4/5Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action Rating: 0 out of 5 stars0 ratingsConformity: The Power of Social Influences Rating: 3 out of 5 stars3/5Non-Obvious: How to Think Different, Curate Ideas & Predict The Future Rating: 3 out of 5 stars3/5Thrive: Strategies to Turn Uncertainty to Competitive Advantage Rating: 5 out of 5 stars5/5Secrets of the Moneylab: How Behavioral Economics Can Improve Your Business Rating: 3 out of 5 stars3/5Stop Listening to the Customer: Try Hearing Your Brand Instead Rating: 5 out of 5 stars5/5All You Can Pay: How Companies Use Our Data to Empty Our Wallets Rating: 4 out of 5 stars4/5Captivology: The Science of Capturing People's Attention Rating: 4 out of 5 stars4/5Igniting Customer Connections: Fire Up Your Company's Growth By Multiplying Customer Experience and Engagement Rating: 0 out of 5 stars0 ratingsCracking the Curiosity Code: The Key to Unlocking Human Potential Rating: 5 out of 5 stars5/5
Sales & Selling For You
The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible Rating: 5 out of 5 stars5/5The Secrets of Closing the Sale: BONUS: Selling With Emotional Logic Rating: 5 out of 5 stars5/5The Introvert's Edge: How the Quiet and Shy Can Outsell Anyone Rating: 5 out of 5 stars5/5$100M Offers: How to Make Offers So Good People Feel Stupid Saying No Rating: 5 out of 5 stars5/5The Magic of Thinking Big Rating: 5 out of 5 stars5/5People Buy You: The Real Secret to what Matters Most in Business Rating: 5 out of 5 stars5/5Agent of Influence: How to Use Spy Skills to Persuade Anyone, Sell Anything, and Build a Successful Business Rating: 4 out of 5 stars4/5The Way of the Wolf: Straight Line Selling: Master the Art of Persuasion, Influence, and Success Rating: 5 out of 5 stars5/5The Secrets of Closing the Sale Rating: 5 out of 5 stars5/5Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future Rating: 5 out of 5 stars5/5Objections: The Ultimate Guide for Mastering The Art and Science of Getting Past No Rating: 5 out of 5 stars5/5The Introvert’s Edge to Networking: Work the Room. Leverage Social Media. Develop Powerful Connections Rating: 5 out of 5 stars5/5Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal Rating: 4 out of 5 stars4/5Built to Sell: Creating a Business That Can Thrive Without You Rating: 5 out of 5 stars5/5Building a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 5 out of 5 stars5/5How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients Rating: 4 out of 5 stars4/5Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine Rating: 5 out of 5 stars5/5The Sales Bible: The Ultimate Sales Resource Rating: 5 out of 5 stars5/5Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Rating: 5 out of 5 stars5/5How I Raised Myself from Failure to Success in Selling Rating: 5 out of 5 stars5/5Ziglar on Selling: The Ultimate Handbook for the Complete Sales Professional Rating: 4 out of 5 stars4/5Closing the Sale: 5 Sales Skills for Achieving a Win-Win Rating: 5 out of 5 stars5/5Dominate Your Market: How to Gain the Attention You Need to Succeed in Any Economy Rating: 5 out of 5 stars5/5Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice Rating: 5 out of 5 stars5/5The Little Red Book of Selling: 12.5 Principles of Sales Greatness Rating: 5 out of 5 stars5/5
Related categories
Reviews for Herd
Rating: 0 out of 5 stars
0 ratings
0 ratings0 reviews