What comes to mind when we think of fans? Teenagers screaming at a Harry Styles concert, perhaps, or the ‘Swifties’ who live their lives through the songs of Taylor Swift. Or the thousands of people who still make a living impersonating Elvis Presley. We might imagine Trekkies, Potterheads and Thronies in their fictional universes, or the zeal and passion of sports fans – with a special thought for the basketball enthusiast who paid $1.5 million (roughly £1.2m) for Michael Jordan’s trainers.
Fandoms such
