Audiobook5 hours
Authentic Marketing: How to Capture Hearts and Minds Through the Power of Purpose
Written by Larry Weber
Narrated by Jordan Ahnquist
Rating: 0 out of 5 stars
()
About this audiobook
Authentic Marketing offers a forward-thinking approach to achieving an entirely new level of engagement with today's purpose-driven and skeptical audiences. The heart of this process involves finding the soul of your organization. When moral purpose becomes central to your organization, it can deliver benefits to both the bottom line and mankind: a profit meets purpose proposition.
This path requires a reinvention of today's dated business model, abolishing the inefficient, siloed approach of developing a business strategy first and then later creating separate strategies for marketing, HR, manufacturing, RD, etc. The new integrated model fuses a tight integration of business, technology innovation and engagement strategies, all of which are bound together by a company's moral purpose.
When moral purpose is central to an organization's core, everything branches out from a place of authenticity. Rather than a siloed CSR effort, you develop employee and customer relationships based on real-not curated-connections with a brand's moral mission. You build true engagement, trust, and evangelism. And, along the way, your customers will actually help to cocreate your brand.
This path requires a reinvention of today's dated business model, abolishing the inefficient, siloed approach of developing a business strategy first and then later creating separate strategies for marketing, HR, manufacturing, RD, etc. The new integrated model fuses a tight integration of business, technology innovation and engagement strategies, all of which are bound together by a company's moral purpose.
When moral purpose is central to an organization's core, everything branches out from a place of authenticity. Rather than a siloed CSR effort, you develop employee and customer relationships based on real-not curated-connections with a brand's moral mission. You build true engagement, trust, and evangelism. And, along the way, your customers will actually help to cocreate your brand.
Related to Authentic Marketing
Related audiobooks
Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web Rating: 5 out of 5 stars5/5You Need PR: An Approachable Guide to Public Relations for Early-Stage Companies Rating: 0 out of 5 stars0 ratingsBeyond Advertising: Creating Value Through All Customer Touchpoints Rating: 0 out of 5 stars0 ratingsInnovation Prowess: Leadership Strategies for Accelerating Growth (Wharton Executive Essentials) Rating: 0 out of 5 stars0 ratingsDo Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit Rating: 0 out of 5 stars0 ratingsTrue Alignment: Linking Company Culture with Customer Needs for Extraordinary Results Rating: 0 out of 5 stars0 ratingsGood Works!: Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line Rating: 5 out of 5 stars5/5Tilt: Shifting Your Strategy from Products to Customers Rating: 4 out of 5 stars4/5Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position Rating: 5 out of 5 stars5/5What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest Rating: 4 out of 5 stars4/5Scaling for Success: People Priorities for High-Growth Organizations Rating: 0 out of 5 stars0 ratingsBuilding Corporate Soul: Powering Culture & Success with the Soul System Rating: 0 out of 5 stars0 ratingsUpstanding: How Company Character Catalyzes Loyalty, Agility, and Hypergrowth Rating: 0 out of 5 stars0 ratingsThe End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business Rating: 4 out of 5 stars4/5The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World Rating: 4 out of 5 stars4/5Scale: Seven Proven Principles to Grow Your Business and Get Your Life Back Rating: 5 out of 5 stars5/5Forging An Ironclad Brand: A Leader's Guide Rating: 0 out of 5 stars0 ratingsThe Science of Customer Connections: Manage Your Message to Grow Your Business Rating: 0 out of 5 stars0 ratingsEat People: An Unapologetic Plan for Entrepreneurial Success Rating: 3 out of 5 stars3/5New Marketing Strategies Bundle, 2 in 1 Bundle: Marketing Made Simple and The New Rules of Marketing Rating: 0 out of 5 stars0 ratingsAlways On: Digital Brand Strategy in a Big Data World Rating: 0 out of 5 stars0 ratingsPeople Powered: How Communities Can Supercharge Your Business, Brand, and Teams Rating: 5 out of 5 stars5/5Global Brand Power: Leveraging Branding for Long-Term Growth Rating: 4 out of 5 stars4/5Marketing Mess to Brand Success: 30 Challenges to Transform Your Organization's Brand (and Your Own)! Rating: 4 out of 5 stars4/5Connected Strategy: Building Continuous Customer Relationships for Competitive Advantage Rating: 4 out of 5 stars4/5Continuous Branding: For Service-based Organisations Ambitious to Grow Rating: 5 out of 5 stars5/5
Business For You
How To Win Friends And Influence People Rating: 4 out of 5 stars4/5Think Faster, Talk Smarter: How to Speak Successfully When You're Put on the Spot Rating: 4 out of 5 stars4/5Company Rules: Or Everything I Know About Business I Learned from the CIA Rating: 4 out of 5 stars4/5Elon Musk Rating: 5 out of 5 stars5/5The Warmth of Other Suns: The Epic Story of America's Great Migration Rating: 5 out of 5 stars5/5The Art of Happiness: A Handbook for Living Rating: 4 out of 5 stars4/5Becoming Bulletproof: Protect Yourself, Read People, Influence Situations, and Live Fearlessly Rating: 5 out of 5 stars5/5Extreme Ownership: How U.S. Navy SEALs Lead and Win Rating: 5 out of 5 stars5/5Rich Dad Poor Dad: What The Rich Teach Their Kids About Money - That the Poor and Middle Class Do Not! Rating: 5 out of 5 stars5/5Getting Things Done: The Art of Stress-Free Productivity Rating: 4 out of 5 stars4/5The Millionaire Next Door: The Surprising Secrets Of Americas Wealthy Rating: 5 out of 5 stars5/5The End of the World is Just the Beginning: Mapping the Collapse of Globalization Rating: 5 out of 5 stars5/5The Artist's Way at Work: Riding the Dragon: Twelve Weeks to Creative Freedom Rating: 4 out of 5 stars4/5Astor: The Rise and Fall of an American Fortune Rating: 4 out of 5 stars4/5Getting to Yes: How to Negotiate Agreement Without Giving In Rating: 4 out of 5 stars4/5Win Every Argument: The Art of Debating, Persuading, and Public Speaking Rating: 5 out of 5 stars5/5The Energy Bus: 10 Rules to Fuel Your Life, Work, and Team with Positive Energy Rating: 5 out of 5 stars5/5Your Next Five Moves: Master the Art of Business Strategy Rating: 5 out of 5 stars5/5Algorithms to Live By: The Computer Science of Human Decisions Rating: 4 out of 5 stars4/5The Sociopath Next Door: The Ruthless Versus the Rest of Us Rating: 4 out of 5 stars4/5The Catalyst: How to Change Anyone's Mind Rating: 5 out of 5 stars5/5The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism (Intl Ed) Rating: 5 out of 5 stars5/5The TenX Rule: The Only Difference Between Success and Failure Rating: 5 out of 5 stars5/5The Anatomy of Peace, Fourth Edition: Resolving the Heart of Conflict Rating: 5 out of 5 stars5/5How to Manage Your Money When You Don't Have Any Rating: 4 out of 5 stars4/5The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers Rating: 5 out of 5 stars5/5The Critical Moments: Navigating Power Plays, Outbursts, Ultimatums, and More Rating: 4 out of 5 stars4/5Seeing What Others Don't: The Remarkable Ways We Gain Insights Rating: 4 out of 5 stars4/5Start With Why Summary Rating: 4 out of 5 stars4/5
Reviews for Authentic Marketing
Rating: 0 out of 5 stars
0 ratings
0 ratings0 reviews