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Audiobook7 hours
Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends on It.
Published by Hachette Audio
Rating: 4.5 out of 5 stars
4.5/5
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About this audiobook
The DNA of business has changed. Forever. You can blame technology, smartphones, social media, online shopping and everything else, but nothingchanges this reality: we are in a moment of business purgatory.
So, what are you going to do about it?
Mitch Joel, one of the world's leading experts in new media, warns that the time has come to CTRL ALT DELETE. To reboot and to start re-building your business model. If you don't, Joel warns, not only will your company begin to slide backwards, but you may find yourself unemployable within five years.
That's a very strong warning, but in his new audiobook, CTRL ALT DELETE, Joel explains the convergence of five key movements that have changed business forever. The movements have already taken place, but few businesses have acted on them. He outlines what you need to know to adapt right now. He also points to the seven triggers that will help you take advantage of these game-changing factors to keep you employable as this new world of business unfolds.
Along the way, Joel introduces his novel concept of "squiggle" which explains how you can learn to adapt your personal approach to your career, as new technology becomes the norm.
In short, this is not a book about "change management" but rather a book about "changing both you AND your business model."
So, what are you going to do about it?
Mitch Joel, one of the world's leading experts in new media, warns that the time has come to CTRL ALT DELETE. To reboot and to start re-building your business model. If you don't, Joel warns, not only will your company begin to slide backwards, but you may find yourself unemployable within five years.
That's a very strong warning, but in his new audiobook, CTRL ALT DELETE, Joel explains the convergence of five key movements that have changed business forever. The movements have already taken place, but few businesses have acted on them. He outlines what you need to know to adapt right now. He also points to the seven triggers that will help you take advantage of these game-changing factors to keep you employable as this new world of business unfolds.
Along the way, Joel introduces his novel concept of "squiggle" which explains how you can learn to adapt your personal approach to your career, as new technology becomes the norm.
In short, this is not a book about "change management" but rather a book about "changing both you AND your business model."
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Reviews for Ctrl Alt Delete
Rating: 4.533333333333333 out of 5 stars
4.5/5
30 ratings5 reviews
- Rating: 4 out of 5 stars4/5Not too much exited to recommend this book, to sum it up, the world is changing be ready!
- Rating: 4 out of 5 stars4/5Must read. This book helps to clarify thoughts and assumptions about digitization.
- Rating: 5 out of 5 stars5/5Incredibly insightful and relevant book on how to view and run business in his day and age and for a while to come. The book covers aspects of business from ideas and marketing to execution and delivery. Excellent read.
1 person found this helpful
- Rating: 5 out of 5 stars5/5Great insight on how to change your business by changing your life.
1 person found this helpful
- Rating: 5 out of 5 stars5/5Digital technology and the Internet have changed American business from top to bottom (what else is new?). What can you, or your company, do to survive in this new landscape? This book gives some answers.If your company doesn't already have a social media presence, forget about hiring some college kids to create one, while the rest of the company continues with its 20th century mentality. The entire company has to embrace social media, starting with the CEO. Most companies assume that they know who their customers are. Do some research, and find out for sure.There are ways to measure, for instance, who visits your website, what pages they click on, and how long they stay. If your company is not already up to its eyeballs in analyzing such data, you are missing out on a lot of potentially useful information.When you are talking to your customers, ask them how they stay connected. It's not a case of web or mobile or tablets being most important, but whatever screen the customer is using now. How can you make your customer's lives easier?This book also looks at how individuals can thrive in this new landscape. It is very rare for a person to, for instance, grow up wanting to get into marketing, and then spend their entire career in marketing. It's even more unlikely for it to happen at one company. You career path is going to resemble a squiggly line. Embrace the squiggle.As much as possible, get rid of cubicles and internal walls at your company. Encourage collaboration between different parts of your company. Such collaboration may create the new must have "killer app." The office itself is becoming less of a requirement, as it is now possible for a person's "office" to be anywhere they can use their laptop, tablet or smart phone.Many books have been written about the new digital world. This one belongs high on the list. It is easy to read, and is full of information for employers and employees.
1 person found this helpful