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Data observability within RevOps  Pt. 1 - Lindsey Meyl, CEO and Cofounder of RevAmp

Data observability within RevOps Pt. 1 - Lindsey Meyl, CEO and Cofounder of RevAmp

FromSelling the Cloud


Data observability within RevOps Pt. 1 - Lindsey Meyl, CEO and Cofounder of RevAmp

FromSelling the Cloud

ratings:
Length:
23 minutes
Released:
May 22, 2024
Format:
Podcast episode

Description

In this episode of the "Selling the Cloud - RevOps Edition" podcast, Lindsey Meyl, co-founder of RevAmp, discusses optimizing go-to-market strategies through comprehensive data insights. Key topics include the importance of a dynamic data strategy, the transformative role of observability in RevOps, and leveraging AI for competitive advantage.Lindsey explains how many GTM leaders struggle with data confidence, comparing traditional CRM data processes to agile software development, and highlighting the need for a more dynamic approach to data collection and analysis.We delve into how observability can transform revenue operations by integrating various data signals, such as website activity and email interactions, to provide deeper insights and actionable recommendations.Lindsey discusses the difference between AI that enhances productivity and AI that drives a competitive edge, emphasizing the importance of organizing and utilizing unique data assets.As mentioned in the show: to build GTM infrastructure supporting data-driven decisions, you need to understand what data you have. Greg Meyer recently published a great maturity framework on LinkedIn, found HERE.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
May 22, 2024
Format:
Podcast episode

Titles in the series (32)

It takes a lot more than a great vision, a great product and even great brand awareness to achieve the level of success that leading Cloud and SaaS companies like Salesforce, DocuSign, Snowflake and Twilio have achieved. Every successful Cloud company shares a common trait - highly productive customer acquisition program and innovative sales and marketing organizations. Mark Petruzzi and Ray Rike host a wide variety of Cloud and SaaS sales and marketing leaders. Our guest include well known and respected Cloud Titans from across the industry. In a highly interactive and dynamic 30 minutes, they will share lessons learned while being executive Sales and Marketing leaders of some of the most successful SaaS and Cloud companies. This podcast builds upon the success of "Selling the Cloud", a best selling book authored by Mark Petruzzi and Paul Melchiorre.