In today's episode, we're super excited to have Shannon Mattern with us. She's the host of the Profitable Web Designer Podcast and the founder of the Web Designer Academy. Shannon shared some really effective strategies for reaching out to clients, the role of marketing in social media, and how AI and technology are making big waves for us creatives.She dove deep into the challenges creatives face, especially when significant efforts don’t yield the expected results and the importance of proactive marketing — making genuine connections and not just casting a wide net. This chat is jam-packed with actionable advice for anyone trying to navigate the tricky waters of building and growing a design business in this digital age! Be sure to tune in!Here’s a glance at this episode..00:01 Introduction02:11 Shannon Mattern05:08 Shannon on quitting her corporate job12:22 What was working well at the beginning of Shannon’s journey17:08 The strategy that will never die down 21:54 How to reach out to clients27:27 Collaboration31:10 Marketing in social media33:13 What’s no longer working that used to work in the past35:27 Sales problem vs Marketing problem38:43 Reconnecting with past clients41:05 Shannon on AI and the shifts in the industry48:41 How Shannon is innovating her business51:29 Where to find Shannon? Follow & share If you find this podcast helpful, share it with a friend who may enjoy it too so more people can discover the show and gain value from it. Check out all my free resources and ways to work with me on my website, or come hang out with me on Instagram.