In this episode of Rework, Jason Fried and David Heinemeier Hansson, co-founders of 37signals, continue their discussion on ambition, focusing on generating ideas and the process of deciding which projects to pursue. They talk about the importance of experimentation, and how they decide which products to maintain or discontinue.Key Takeaways:00:38 - Experimenting and seeing what works in the market03:07 - The more you build, the more ideas you generate09:00 - Determining when a product is commercially viable13:18 - The downfalls of overanalyzing a product before it’s built17:31 - Balancing ambition with realistic timelinesLinks and Resources:https://killedbygoogle.com/Books by 37signalsSign up for a 30-day free trial at Basecamp.comHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X