Elaine Richards, 37signals' Chief Operating Officer, shakes things up by flipping the script on host, Kimberly Rhodes. They discuss the behind-the-scenes work of producing the REWORK podcast and selecting topics that resonate with the audience. They even dive into Kimberly's background in podcasting and how the podcast has changed over time. Key Takeaways:01:41 - It all started for Kimberly with an event industry podcast05:19 - The process of creating and reviewing the final product10:41 - Expanding episodes from audio-only to adding video12:00 - Creating the video set 14:01 - Broadening podcast content beyond the REWORK essays19:15 - Not all episode ideas make it to air20:58 - Evaluating the podcast stats22:22 - The most popular REWORK Podcast themes and episodesPodcasting Tools we use:Podcast Recording – SquadCastPodcast Hosting – BuzzsproutTranscripts and Captions – RevSocial Clips – Opus ClipEpisode Mentions:David Heinemeier Hansson’s HEY World blogJason Fried’s HEY World blogThis Week In Weddings PodcastSummer FridaysLeaving The CloudHow We Work: Fewer Meetings, More Check-InsSoftware Has BugsAsk the Founders: Live Q&A with Jason Fried & David Heinemeier HanssonA Matter of Ambition - Part 2Additional Links & Resources:Books by 37signalsSign up for a 30-day free trial at Basecamp.comHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X