Turning Instagram into a $$-making biz doesn’t have to be something you do alone. Out-of-Office Club offers monthly community gatherings, resources, and mentorship: join OOO Club Travel with us: get details on the Joshua Tree Sabbatical Apply for the Smart Girls Mastermind Membership: APPLY NOW Today's show: Part 2 in our series on Identity Architecture.  This episode explores Magnetic Messaging, a crucial component of Identity Architecture. Learn how to craft messages that resonate deeply, attract your ideal audience, and build a lasting connection with your brand. In this episode: What is Magnetic Messaging? More than catchy slogans - creates deep connections and encapsulates your brand identity. Makes your message stand out and compels audience engagement. The Importance of Emotional Resonance  Key to effective magnetic messaging - connects with your audience on a personal level. Builds trust, loyalty, and makes them feel seen and understood. Words have the power to forge relationships that visuals alone cannot. IA campaign examples from Glossier to Spanx, to The Honest Company, and Bumble Link mentioned: Words Build Brands, Fonzie interview RESOURCES: Join the Smart Girls Broadcast Channel for free on Instagram The Unschool FREE How to Launch Masterclass is available here. Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy. The Income to Instagram Starter Kit is now available Want to chat about this episode? Text ? at +1 (323) 405-9256  This show is produced, mixed, recorded + additional music by Ben Alleman