Turning Instagram into a $$-making biz doesn’t have to be something you do alone. Out-of-Office Club offers monthly community gatherings, resources, and mentorship: join OOO Club Travel with us: get details on the Joshua Tree Sabbatical Apply for the Smart Girls Mastermind Membership: APPLY NOW Today's show: Part 1 in our series on Identity Architecture.  In today's episode, we dive into the transformative concept of Identity Architecture—a blend of strategic planning and emotional storytelling that elevates obsession-worthy brands beyond traditional niches.  In this episode we're discussing: The definition of Identity Architecture: Learn what it means to be an Identity Architect and how it differs from traditional niche strategies. The power of narrative: How emotionally evocative language and compelling narratives can transform audience engagement. IA examples: Andi shares details on how she arrived at "No Gatekeeping Smart Girls" and "OOO Entrepreneur"; plus we're looking at successful brands like Glossier and Nike and their IA slogans. Empathy + an AI prompt: Get a 15-minute journaling exercise from and an AI prompt straight from our Smart Girls Mastermind Membership to help you clarify the needs of your perfect people.   RESOURCES: Join the Smart Girls Broadcast Channel for free on Instagram The Unschool FREE How to Launch Masterclass is available here. Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy. The Income to Instagram Starter Kit is now available Get $50 towards your first Peerspace booking Soulset Stock an aesthetic content library Want to chat about this episode? Text ? at +1 (323) 405-9256  This show is produced, mixed, recorded + additional music by Ben Alleman