Ezra Firestone’s businesses generated $70M in revenue last year, but he says he’s just “some guy.” He started his first ecommerce store in 2006, selling Marge Simpson wigs. Despite being a high school dropout with no experience or education, he was determined to make his business work. Two decades later, he’s invested and co-founded five successful businesses, including Smart Marketer, an ecom education platform that helps entrepreneurs run stores that generate over $20 million in yearly revenue. In this episode, Firestone leans on his decades of experience to outline the fundamentals of a revenue-generating ecom business.
In this episode, you’ll learn:

Why you don’t have to be “book smart” to be successful

Firestone’s step-by-step sales funnel

Why you need a basket-building product at the beginning

The benefit of a merchandising strategy

The three core aspects of business

What conversion-based commerce means

A TikTok Shop secret

How he almost went broke selling 8,000 Marge Simpson wigs

Why having fun helps you win in business

And much more ecom strategies and advice…


Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders.
If you loved this conversation and learned something new, rate and review this episode.
Stay in touch with us, follow foundr on your favorite platform:

Foundr.com

Instagram

YouTube

Facebook

X

LinkedIn

Magazine