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Shaping Buyer Agency Perception in Your Marketing | This Week in Marketing
Shaping Buyer Agency Perception in Your Marketing | This Week in Marketing
ratings:
Length:
36 minutes
Released:
Apr 24, 2024
Format:
Podcast episode
Description
Buyer agency has never been more important.
Since the NAR lawsuit first dropped, consumers have seen buyer agents in a different light. It’s your job to fix that and the way you do it is in your real estate marketing.
In this episode of This Week in Marketing, Jason Pantana talks with Brian Boero, the co-founder of 1000Watt about the best marketing for shaping buyer agency perception today.
Watch or listen now.
In this episode, they discuss…
0:00 – Fixing buyer agency perception
4:08 – What matters to consumers
9:16 – Questioning value
12:00 – Setting better expectations
16:25 – Tell the right story
22:50 – Revealing statistics
26:30 – The best script is the truth
31:00 – Lead the pack
Since the NAR lawsuit first dropped, consumers have seen buyer agents in a different light. It’s your job to fix that and the way you do it is in your real estate marketing.
In this episode of This Week in Marketing, Jason Pantana talks with Brian Boero, the co-founder of 1000Watt about the best marketing for shaping buyer agency perception today.
Watch or listen now.
In this episode, they discuss…
0:00 – Fixing buyer agency perception
4:08 – What matters to consumers
9:16 – Questioning value
12:00 – Setting better expectations
16:25 – Tell the right story
22:50 – Revealing statistics
26:30 – The best script is the truth
31:00 – Lead the pack
Released:
Apr 24, 2024
Format:
Podcast episode
Titles in the series (100)
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