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Data to Dollars: Marketing as the Knowledge Broker | This Week in Marketing

Data to Dollars: Marketing as the Knowledge Broker | This Week in Marketing

FromThe Tom Ferry Podcast Experience


Data to Dollars: Marketing as the Knowledge Broker | This Week in Marketing

FromThe Tom Ferry Podcast Experience

ratings:
Length:
26 minutes
Released:
Mar 13, 2024
Format:
Podcast episode

Description

Everyone wants to work with the knowledge broker in their area. Being funny and charming and successful and offering nice perks are all great, but they will never beat knowing your stuff. 
 
At the end of the day, working with an agent is about the bottom dollar and making smart, calculated financial decisions. That’s what a knowledge broker helps you do. Unfortunately, great salespeople are not always so great at math. But don’t fear… 
 
That’s where people like Jeremy Davis come in. PalmAgent helps real estate agents find the numbers that matter and use them to become the knowledge broker in their markets.  
 
In this episode of This Week in Marketing, Jason Pantana talks with Jeremy about the numbers that buyers and sellers care about and how to use them in your marketing for maximum effect.  
 
Watch or listen now!  
 
In this episode, they discuss…  
0:00 – Being the knowledge broker matters 
2:40 – What PalmAgent does  
7:00 – The important calculators  
13:00 – Smart social media 
17:30 – Rapid-fire marketing ideas 
19:38 – Specificity makes the difference 
22:00 – Final thoughts  
Released:
Mar 13, 2024
Format:
Podcast episode

Titles in the series (100)

Greatness lives within us all. But have you tapped into yours – or is it stuck inside you? Top-ranked real estate and business coach Tom Ferry’s life’s work is all about helping people fulfill their vast untapped potential. The Tom Ferry Podcast Experience will give you the knowledge, support, motivation and tools to succeed in business and achieve your true potential. This show is designed to help you grow, achieve more, earn more and ultimately, fulfill the greatness within you.