This bonus episode discusses Black Friday and the strategies that businesses should consider in order to optimize their sales. The speaker highlights the importance of catering to both existing and new customers, being intentional in marketing efforts, and ensuring profitability on the first order. Additionally, the episode emphasizes the need to stay updated on trends and consumer behavior, leverage budgets effectively, and position the brand as a valuable choice for customers during the holiday season. It also suggests offering exclusive and new products to excite customers, balancing aggressive marketing with inventory management, and focusing on actual product value rather than gimmicky gifts. The episode concludes by stressing the significance of being on customers' shopping lists and utilizing retargeting campaigns to drive sales. Overall, the podcast provides valuable insights and practical advice for businesses preparing for Black Friday.



Highlights:

​0:23 - "I think you really have to cater to whether it's your retention pool so existing customers or new customers."
​1:01 - "But this year I think we have to be intentional."
​3:14 - "The only way I'll let that continue to run is because they're profitable on the first order."
​4:05 - "There was another one that was very interesting to me just as a marketer and what the strategy goes into."
​8:00 - "71% of people who said they have a budget for Black Friday."
​11:02 - "Make sure that we're on that list."
​16:04 - "This is the first time in four years for obvi."
​20:54 - "Replacing gifts with actual product value."
y are not worried about offering discounts on subscriptions.
​27:32 - The importance of profiting on the first order and subscription sales.
​29:00 - They mention having a community and content machine in-house for effective marketing.
​30:23 - The significance of being on customers' shopping lists and utilizing retargeting campaigns.
​35:01 - The importance of not offering one-time gifts and focusing on products that improve customers' lifestyles.
​37:04 - Using Melio for finance and capital management.
​42:09 - The benefits of delegating tasks and allowing team members to learn and grow.
​45:23 - The importance of staying intentional and understanding that things may get off-brand during Black Friday.

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Ron Shah - https://twitter.com/obviceo
Ash Melwani - https://twitter.com/ashvinmelwani
Chew On This - https://twitter.com/chewonthisdtc