Ned from EndRock Software shares his experience with CRO and the value of working with the right agency.
Highlights
* ? Metrics are key: Start conversations with data and focus on the metrics that are lagging or declining.
* ? Test strategically: Instead of completely overhauling a landing page, focus on specific elements such as navigation or conversion points.
* ? Site speed matters (but not always): Slow load times for images on a homepage may have little impact on conversion rate, while latency in the checkout process can greatly impact conversions.
* ? Ideation should be data-centric: Generate ideas based on specific metrics and pain points, and back them up with data and customer feedback.
* ? Celebrate progress: Implement the “endowed progress effect” by highlighting benefits and taking away perceived gains to enhance the subscription experience.






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