Is it necessary to measure the impact and success of a PLG strategy? If so, what are some of the top key metrics to concentrate on for your Product-Led motion? 

Wes welcomes Claudiu Murariu, CEO and founder of InnerTrends, in today’s episode. He's here to provide insights and assist you in gaining new knowledge about the top product-led metrics you should track in your PLG business.

If you're curious about what will happen next on this topic, sit back, relax, and listen to this podcast right now!

Shownotes

[05:16] Claudiu Murariu shares the company's common mistakes regarding what should be tracked!

[06:02] Claudiu advises that you should know the number of qualified visitors coming to your website.

[08:08]  Making an efficient sign-up intent is one of the acquisition metrics rules, as it piques the interest of qualified visitors in your product.

[08:50] That ‘Promise’ is a hack that will significantly impact your company's metrics; stay tuned to know why!

[11:27] Listen carefully as Claudiu Murariu explains how to track qualified visitors. 

[13:00] Watch out for the company's common mistakes in activation and onboarding.

[13:39] Onboarding refers to people who sign up for the first time, but according to Claudiu, it is a critical part of your marketing strategy. But why?!

[15:27] The first thing to look for in tracking that onboarding motion is your visitor’s intention.

[21:04] That North Star metric is what we need to hit, but we never target sign-ups to get there!

[23:54] Watch out for the company's common mistakes regarding product engagement retention. 

[28:19]  What are some of the most common revenue mistakes and metrics that should be tracked?

[31:20]  Take note, as Claudiu Murariu provides some specific benchmarks to consider to grow your business.

About Claudiu Murariu

Claudiu Murariu is the CEO and Founder of Innertrends. He presents at conferences and events for products worldwide and has already had the privilege of doing so in Beijing, Hong Kong, Russia, Hungary, and Romania. He aims to keep setting higher standards for gaining data insights and promoting business growth.

Profile

Claudiu Murariu on LinkedIn

InnerTrends on LinkedIn