What are the elements of a successful trunk show? Join Bethany and Kayla Ashlee, co-founder of Spexy, in a discussion about the art of planning and putting on trunk shows — events where specialty frame vendors bring their entire catalogs to your practice for your patients to browse and shop — and how they can benefit your practice in both the short- and long-term.    Should you see patients?  Should you offer discounts?  How do you support your team?  What’s the key to getting maximum RSVPs?  What absolute mistakes should you avoid?    Bethany and Kayla dive into key do’s and don’ts and show you how your office can benefit from additional sales, branding, community exposure and patient loyalty that comes with a successful trunk show.