AI is here and can help your practice.  Are you ready to take advantage of it? Join Bethany and Eugene Shatsman from National Strategic Group as they talk about the role that rapidly evolving AI tools can play in optometry and how practice owners and managers can use them to drive practice growth and innovation.   Eugene’s team has tested dozens of AI tools and he discusses how being an early adopter of some of this technology can help enhance your patient experience and give your practice an edge. He shares his perspectives on how AI offers shortcuts to humans, not replacing, but enhancing what we do every day.    Marketing your practice involves so much more than getting patients in the door. As the capabilities of AI expand every day, harnessing this exciting technology can provide strategic advantage while allowing you to analyze practice data and interact with your patients in ways you’ve never had the time or technical ability to do before.