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How to hire your first marketing employee

How to hire your first marketing employee

FromKaffeen Espresso | supercharged agency new business & marketing


How to hire your first marketing employee

FromKaffeen Espresso | supercharged agency new business & marketing

ratings:
Length:
7 minutes
Released:
Oct 3, 2022
Format:
Podcast episode

Description

For many design firms, the first marketing/ new business person's hire represents an exciting marker of growth. A kind of milestone that says you've made it, and a signifier of your ambition to scale.It also represents a resignation that you can't do it all, and that you're willing to relinquish the outward message of your agency to another, more specialist person.Only most agencies can't afford for their first marketing hire to be a specialist. More often than not, they hire someone junior who has enthusiasm but needs direction. The direction that the business owner can't give. After all, that's the reason they hired someone in the first place.I know, because I was that young hire, and here is what I would recommend, having been in that position.If you prefer to read this rather than listen, hop to our blog: https://www.kaffeen.club/blog/how-to-hire-your-first-marketing-employee Resources mentioned in this episode:> Lead Flow Sprint > https://www.kaffeen.club/lfs <> Win Clients Consistently > https://www.kaffeen.club/wcc < > Client Magnet Book > https://www.kaffeen.club/book <
Released:
Oct 3, 2022
Format:
Podcast episode

Titles in the series (77)

A podcast series from Charlotte Ellis Maldari, founder of Kaffeen, a new business and marketing consultancy for creative agencies. In short, Charlotte keeps your studio busy. Each episode, Charlotte interviews an expert in their field, takes listener questions and peruses topics of industry interest. This is a show that’ll inspire you to kick start your agency growth and generally to make creative agency sales and marketing feel more manageable and less grubby.