Ever heard of the business phrase "selling sawdust"? It's a marketing concept drawn from a very traditional business, sawmills. A by-product of milling timber is of course sawdust. Sawdust is a product in itself but sawdust is not made to sell, it’s just created as part of the process of making a different product.The sawdust is not wasted though, it’s sold and used for many things including gardening, smoking meat, animal bedding, oil spill cleanup, packaging and even crafts and DIY projects. All this to say it, doesn’t go to waste and can add to the sawmills bottom line.How does this relate to us in the endurance coaching world? Well, it's all about spotting the gold in that can be found from the hard work put into coaching athletes.You can read the full blog here Training Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here