Today's episode dives into the often-discussed topic of TrainingPeaks' pricing. While some coaches find it on the pricier side, we're taking a closer look at the value it offers, especially given its extensive features tailored for endurance coaching. Sure, it's not without its flaws, particularly in how it serves the coaching community, but there's no denying it's a powerful tool designed with specific needs in mind.We also touch on the unfair comparison between TrainingPeaks and the everyday consumer apps we're all used to. Given that TrainingPeaks serves a niche, professional market with unique demands, its pricing model is structured differently from apps that cater to a broader audience with ad-based or data-selling revenue streams.Moreover, with the economic landscape as it is—think rising costs across the board—it's likely we'll see TrainingPeaks adjusting its pricing to keep pace. This isn't about profit but ensuring the platform can continue providing high-quality services and innovation. For coaches, this may mean adapting to potential price increases, but it's all part of staying competitive and offering the best to their clients.Lastly, we chat about the not-so-popular "licensing" fee for returning coaches, noting some recent positive changes in this area. Tune in for a balanced take on navigating the costs of doing business and making the most out of TrainingPeaks for your coaching needs.You can read the full blog here https://trainingtilt.com/is-trainingpeaks-too-expensiveYou can watch the video version here https://youtu.be/D4ZBpKOPJ8ATraining Tilt is an all in one coaching and e-commerce platform that helps coaches get better results for the clients and their businesses. You can learn more about Training Tilt here