17 min listen
The Power Of Owned Media Assets
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
ratings:
Length:
17 minutes
Released:
Mar 16, 2024
Format:
Podcast episode
Description
Shay Howe, CMO of ActiveCampaign, explores the power of owned media assets and unique data. In an era where algorithms on platforms like Google and social networks can change rapidly, having owned media assets is critical. Not only do owned channels enable brands to build direct relationships with their customers, but they also offer long-term value and sustainability. Today, Shay discusses the power of owned media assets. Show NotesConnect With: Shay Howe: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Mar 16, 2024
Format:
Podcast episode
Titles in the series (100)
Full-Funnel Advertising: Channel Strategy, Campaign Evaluation, & Lead Nurturing (Part 1) -- Erik Huberman // Hawke Media) by MarTech Podcast ™ // Marketing + Technology = Business Growth