In this episode of The Lazy CEO Podcast, host Jim Schleckser welcomes Julian, an expert in recruiting and leadership development, to discuss the challenges and strategies for attracting top talent to organizations. Julian, a former head of recruiting at Bottle Rocket and a key leader at Reach Global, shares his insights based on over 15 years of experience in the field. The conversation begins with discussing the ongoing "war for talent" and the evolving recruiting landscape in today's market. Julian emphasizes the importance of understanding and embracing an organization's Employment Value Proposition (EVP) as a key element in attracting top talent. He provides examples of successful EVPs, such as a private ride-hailing service that emphasizes immediate impact for software engineers.