Jason Boyce is the Founder and CEO of Avenue7Media, a company that guides brands through the most successful and competitive marketplace in the world — Amazon. They provide tools such as design, research, product development and management, customer service, optimization, and more. Jason’s entrepreneurial journey began with dropshipping sports goods, and through this experience, he started Avenue7Media to help others navigate the cutthroat marketing industry. With nearly 20 years of e-commerce and Amazon Marketplace experience, he is the author of The Amazon Jungle.  In this episode… In today’s dynamic marketplace, it’s increasingly difficult to start and grow a business, especially on one of the world’s leading sales platforms. Brands struggle to create a competitive sales strategy while providing excellent customer service. So, how can small businesses advance to success?  Jason Boyce is optimistic about how brands can leverage the competitive market against large companies. With 20 years of experience in the marketing and sales industries, he understands the challenges of creating a valuable business model to sell exclusive products and generate recurring revenue. Jason advises entrepreneurs how to navigate the dynamic and volatile nature of building a competitive brand. In this episode of The Lazy CEO Podcast, Jim Schleckser sits down with Jason Boyce, Founder & CEO of Avenue7Media. They talk about how to competitively navigate the marketing world and achieve success. Jason emphasizes the importance of having a flexible business model, shares tips for adapting to a competitor’s strategy, and what to do when things don’t go according to plan.