Mark Seliger is a New York-based photographer and director who created iconic images for Rolling Stone and Vanity Fair. He has famously photographed A-list actors, musicians and politicians. Heather and Mark talk about how he began his career, falling in love with photography through its process, creating images through ideas and concepts, the role of access in photography success, tapping into the creative potential of a project, finding the ultimate empowerment of an artist, becoming your own brand and how clients are looking for creative partners differently than before. They also discuss self-assignments, the purpose of one’s art and how to be reflective about one’s art, where the industry is going and the value of printed photography.   In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Mark Seliger’s portfolio site here: https://markseliger.com/. You can also find Mark on Instagram @MarkSeliger as well as on YouTube.   Mentions:  “The City that Finally Sleeps” photo essay project for Vanity Fair New York Cares: The Way to Volunteer  RAD in Los Angeles   Rusty Truck Band  More about your host: Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook