In this first episode of the Work That Matters podcast, Keith and Shannon explore context and answers to these questions: What is the difference between the conscious and unconscious? What is mindset, where does it come from? Aren't we just born this way? How can we change our mindset, in a way that lasts? Why have I not been able to make changes? I've used affirmations, I've tried to believe, what's going wrong? About Keith: Keith Blakemore-Noble - UK's #1 Fear Strategist, coach, international speaker, multi-time best-selling author, hypnotist and occasional magician. And someone who, for far too many years, was massively held back by a very strong social phobia – speaking with strangers, or even meeting strangers, was at best deeply uncomfortable, and at worst utterly terrifying for him. For far too many years. So he did the logical thing – he pursued a 20 year career in IT with some success (becoming a Fellow of the BCS in the process). Until one panic attack too many, which forced him to reconsider his life. So he studied NLP and hypnosis, used those tools to conquer his own fears and phobias, and since 2010 he has helped others around the world to transform their deepest fears into their greatest strengths through his coaching, speaking, books, and trainings. Indeed, since 2010 he has helped over 5,000 people to transform their lives. Having travelled the world for a while doing this, he has settled back in his native Scotland, where he is focusing on the next step in his journey of helping as many people as he can to conquer their fears. Connect with Keith:Website: http://keithblakemorenoble.com/Facebook: http://facebook.com/keithblakemorenoble  LinkedIn: http://www.linkedin.com/in/keithblakemorenoble  YouTube: http://www.youtube.com/keithblakemorenoble Instagram: http://www.instagram.com/keithblakemorenoble