the University of South Florida, which does have a football program. The perception of whether USF is considered a "good brand" in college football can vary depending on whom you ask and the criteria used to evaluate. Here are some factors to consider:

Performance: USF's football program has had moments of success, including bowl game appearances and periods of strong performance in their conference. However, they may not have the same level of national prominence or consistent success as some of the traditional powerhouses in college football.

Conference: USF competes in the American Athletic Conference (AAC), which is a mid-major conference. While the AAC has produced competitive teams and some notable upsets, it's not considered one of the "Power Five" conferences (ACC, Big Ten, Big 12, Pac-12, SEC), which often receive more attention and have higher-profile matchups.

Fanbase: USF has a dedicated fanbase, particularly among students, alumni, and local supporters in the Tampa Bay area. However, compared to larger schools with more established football traditions, their fanbase might not be as extensive.

Reputation and Recognition: USF's football program may not have the same level of national recognition as some of the historically successful programs like Alabama, Ohio State, or Notre Dame. However, within their conference and region, they may be well-respected and recognized for their achievements.

Overall, whether USF is considered a "good brand" in college football is subjective and can depend on individual perspectives and criteria for evaluation. While they may not have the same level of prestige as some other programs, they still have a presence in college football and can be competitive within their conference.
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