The Big 12 Conference, like other major college football conferences, recruits well for several reasons:

Historical Success: Many of the teams in the Big 12 have a rich football tradition and a history of success. Programs like Oklahoma, Texas, and Oklahoma State have won national championships and consistently perform well, which attracts top high school recruits.

Exposure: The Big 12 Conference has a large media presence and broadcasts its games on national television networks. This exposure allows recruits to see the teams in action and envision themselves playing for these programs.

Quality Coaching Staffs: Big 12 schools often have top-notch coaching staffs with experienced head coaches and assistants who have strong reputations for developing players. This can be a significant draw for recruits who are looking to improve their skills and maximize their potential.

Facilities and Resources: Many Big 12 schools have state-of-the-art facilities, including training facilities, stadiums, and academic support centers. These resources can be appealing to recruits who are looking for a top-notch athletic and academic experience.

Conference Competition: The Big 12 Conference is known for its competitive football programs. Playing in a competitive conference allows recruits to challenge themselves against some of the best teams and players in the country, which can help them improve and attract attention from professional scouts.

Geographical Location: Some Big 12 schools are located in areas with a strong football culture and a high concentration of talented high school players. For example, Texas has long been considered a hotbed for high school football talent, and schools like Texas and Texas Tech can tap into this talent pool.

Tradition and Atmosphere: Big 12 schools often have passionate fan bases and a rich game-day atmosphere, which can be appealing to recruits. The chance to play in front of thousands of fans and be part of a storied football tradition is a significant draw for many recruits.

Overall, a combination of these factors contributes to the Big 12's ability to recruit top talent and maintain its status as one of the premier college football conferences.
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