Campaign work and inspiration editor Imogen Watson is joined by Franki Goodwin, chief creative officer at Saatchi & Saatchi London, Jo McClintock, vice-president brand and marketing at Trainline and Tom Sussman, deputy chief strategy officer at Leo Burnett, to discuss the role that advertising can play amid the UK’s ongoing cost-of-living crisis.They discuss the moral dilemma brands face around encouraging financially unstable people to spend, restrictions to creativity, and whether consumer confidence is building now, the country has hit peak inflation, and interest rates are coming down.Elsewhere, Campaign reporter Shauna Lewis joins Watson in the studio to discuss recent redundancy news and the shock departure of Channel 4 chief marketing officer, Zaid Al-Qassab. Hosted on Acast. See acast.com/privacy for more information.