Over the last 40 years, the global economy has evolved to one that values and prioritizes innovation. Intangible assets today account for 90% of the S&P 500's total market value, up from 17% in 1975. Every business today views innovation as critical, and so now the question for companies is how do you optimize conversion of that innovation into an asset class that can then be leveraged to make companies more valuable? Enter intellectual property.On this episode of “On Aon,” host Sheena Singh speaks with Lewis Lee, CEO of Aon’s Intellectual Property Solutions about Aon's ground-breaking work identifying, valuing and protecting intellectual property (IP)—and finding ways to convert that IP into non-dilutive capital.Lewis shares the inspiring mission of his work with innovation and intellectual property. [1:00]What is the value of understanding and unlocking the potential of a company’s IP portfolio? [4:40]The key connection between innovation and intellectual property. [7:20]Strategic steps companies need to take to articulate their IP value. [9:49]Aon knows how to help clients monetize their IP value. [12:35]Creating solutions that keep up with the constantly increasing speed of innovation. [15:02]How is Aon focusing on inclusion and diversity in the inventor and market space? [16:51]Lewis shares the market disruptor that he wants to have a hand in inventing. [20:00]Additional Resources:Aon’s websiteAn overview of Aon’s IP Solutions and IP Liability InsuranceInsights and thought leadership content from Aon's IP Solutions teamBusiness Insider: How Aon is redefining the value of intellectual propertyDeanna Emery, a Lead Data Scientist at Aon, shares more information on Aon’s work building out diversity solutions for inventors and creatorsPress release: Aon's New Quality of Intellectual Property Solution Helps Companies Realize Full Value of their IP PortfolioTweetables:“We live in an incredible economy that is innovation-driven.” — Lewis Lee“Today every business is under disruption because of the technology revolution, and that’s great.” — Lewis Lee“IP is the real classification of how you take innovation and make it into something tangible.” — Lewis Lee“The more diverse your inventorship teams are, the better the assets you have coming out the other side.” — Lewis Lee