Tom Critchlow is a freelance strategy consultant and writer of the book The Strategic Independent - Theory & Practice for Independent Consultants. Tom specializes in digital marketing and how to generate leads, understand clients and their needs, and how to shift to a leadership mindset. You can check out Tom’s work at tomcritchlow.com or connect with him on Linkedin.  Key points include: 04:18: SEO consulting 22:27: Fees and pricing 34:41: Examples of new content initiatives  Unleashed is produced by Umbrex, which has a mission of connecting independent management consultants with one another, creating opportunities for members to meet, build relationships, and share lessons learned. Learn more at www.umbrex.com.