Stacy Sifleet, an alum of A.T. Kearney, helps manufacturers, distributors and service-based companies improve their profit through targeted price strategy while providing customers with the services or products they want.  She is here with me today to explain how she implements and improves customer value strategies. 01:34: How customer value applies to the B2B realm 07:54: Defining groups of customers by profitability 11:39: Communicating the tier status to the customer 16:34: Maintaining service levels across tiers 21:29: How an annual performance review adds value to a client You can email at stacy@pricingvelocity.com, visit her website, PricingVelocity.com, or reach out on LinkedIn. Unleashed is produced by Umbrex, which has a mission of connecting independent management consultants with one another, creating opportunities for members to meet, build relationships, and share lessons learned. Learn more at: www.umbrex.com.