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#483: Flying Blue Going from Strength to Strength

#483: Flying Blue Going from Strength to Strength

FromLet's Talk Loyalty


#483: Flying Blue Going from Strength to Strength

FromLet's Talk Loyalty

ratings:
Length:
34 minutes
Released:
Jan 11, 2024
Format:
Podcast episode

Description

This episode is available in audio form on "Let's Talk Loyalty" and also on www.Loyalty TV.
It has already been a year since we met with Ben Lipsey, Senior Vice President of customer loyalty and President of Flying Blue, the loyalty programme of Air France, KLM and Transavia.
Flying Blue now has over 22 million members of its program, and Ben joins us today to share some new propositions and pricing they launched for members, the creation of a separate new legal structure for the entire program, as well as their plans to launch a “subscription” propositions this year for members.
Listen to enjoy the latest loyalty insights from Ben Lipsey and Flying Blue.

Show Notes :
1) Ben Lipsey
2) Air France
3) KLM⁠
4) Transavia⁠
5) ⁠Flying Blue⁠
6) www.Loyalty TV⁠.
Released:
Jan 11, 2024
Format:
Podcast episode

Titles in the series (100)

“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals. If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world.