Recently, CrossFit announced a price increase for the yearly affiliation fee and that you must also hold a CrossFit Level 2 qualification to open an affiliate. This episode is a topical one, where we talk about the value of the CrossFit name now, whether the price increase is warranted and whether this is acting as a filter to elevate the brand name of CrossFit. If you're not already subscribed to our newsletter, head over to www.legionsc.com to get a weekly selection of training tips and our favorite articles. We run online workshops for coaches as well. Find out when our next workshop is here: https://legionsc.com/program-design-workshops These podcasts are posted in video format on YouTube as well. Show Notes: [0:30] What is the CrossFit affiliation fee [3:30] Why is there a price increase? [6:00] Jon's thoughts on the price increase [11:00] Is CrossFit becoming less popular [19:00] Why do you need a level two before opening an affiliate now? [23:00] Is the level two prerequisite overall a positive thing? [30:00] What does Greg Glassman say about all this on Instagram