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Episode 23: Live from "ID5 On the Road" conference. Is Kokai a product or just a vibe? And IPG's Quantum mania.

Episode 23: Live from "ID5 On the Road" conference. Is Kokai a product or just a vibe? And IPG's Quantum mania.

FromMarketecture: Get Smart. Fast.


Episode 23: Live from "ID5 On the Road" conference. Is Kokai a product or just a vibe? And IPG's Quantum mania.

FromMarketecture: Get Smart. Fast.

ratings:
Length:
37 minutes
Released:
Jun 9, 2023
Format:
Podcast episode

Description

This week we recorded live with Ari, Eric, Allison Schiff of AdExchanger and Mathieu Roche of ID5. In this episode:Trade Desk's Koka: Product or just a vibe: CTV landmines: https://www.adexchanger.com/digital-tv/advertisers-love-their-ctv-despite-an-abundance-of-programmatic-landmines/ Cookies really going away this time: https://www.adexchanger.com/privacy/the-chrome-privacy-sandbox-apis-will-be-generally-available-for-all-users-in-july/Liveramp for sale? https://digiday.com/marketing/amid-a-dearth-of-ad-tech-ma-liveramp-fielded-inbound-inquiries-over-a-potential-sale/IPG Quantumania: https://finance.yahoo.com/news/d-wave-interpublic-group-partner-130000209.html Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.Copyright (C) 2023 Marketecture Media, Inc.
Released:
Jun 9, 2023
Format:
Podcast episode

Titles in the series (100)

Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. Get access to the full episodes by subscribing at Marketecture.tv. Each Marketecture podcast interview is hosted by an industry expert who can ask the right questions, get to the bottom of the vendor’s pitch, and help you figure out if that vendor is right for your business. All before taking a meeting. That’s how we help you Get Smart. Fast. This podcast highlights the best short segments of each interview so you can hear what each vendor has to say. To get access to the full interviews (either by podcast or online) visit https://www.marketecture.tv.