Does the best creativity come from constraint? 
Discover the story behind Allbirds, the sustainable footwear brand that has taken the world by storm, and is on a ground-breaking mission to create the world’s first footwear brand with a zero-carbon footprint by the year 2030.
Founder Tim Brown shares his journey from playing professional soccer in New Zealand to creating a shoe that combines design and sustainability. He explains why investing in creativity, building a brand from the inside out, and taking risks to drive success have propelled Allbirds to the massive DTC success it’s become.   
And later, find out how Allbirds maintains its creative spirit even as the organization grows. 
Believe us when we say you won’t wanna miss out on these elite insights from a brand that has revolutionized the footwear industry.
 
00:00:02 - Interview with All Birds Founder
00:00:19 - From Athlete to Footwear Innovator
00:02:13 - The Three Insights Behind Allbirds
00:08:03 - The Complex Simplicity of Allbirds
00:13:20 - The Power of Consistent Branding
00:14:11 - Woolrunner Launches New Environmentally Friendly Shoe
00:16:47 - Maintaining Creativity in Product Launches
00:19:18 - Auburn's New Campaign: Comfort and Style
00:23:47 - The Importance of Culture in Marketing
00:26:31 - Investing in Creative Content for Organizational Values
00:27:52 - Building a Brand Through Risk-Taking
00:35:27 - Building a Successful Brand Culture
 
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
 
Sign up for The Marketing Millennials newsletter: 
www.workweek.com/brand/the-marketing-millennials
 
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
 
Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS