Early in his twenties, David sold Australia's most cherished sporting venue, the Melbourne Cricket Ground, and thus began his entrepreneurial path. Since then, he has worked in a variety of industries, including franchising retail apparel companies and developing Melbourne SEO Services, one of Australia's most reputable digital agencies. He hired a CEO in 2016 and successfully systemised himself out of the day-to-day management of the company. Through this process, he developed a passion for systems and founded SYSTEMology. His current goal is to liberate all business owners from the daily responsibilities of running their companies. In order to do this, Jenyns devotes the majority of his time to helping the network of certified SYSTEMologists, who assist business owners in implementing SYSTEMology. He also gives keynote presentations, workshops, and organizes his own.

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