The closer you are to the customer, the better you can tell that story.

Kipp and Kieran dive into the nuances of marketing leadership with special guest Brian Balfour. Learn more on the imperative of effective customer-centric communication, underlining the value of aligning marketing strategies with customer problems, and emphasizing the critical link between customer engagement and compelling storytelling.

About Brian Balfour
Founder/CEO of Reforge, previously VP Growth @ HubSpot. I've started multiple VC backed companies, and grown user bases to millions of daily active users. I write detailed essays on growth and user acquisition that have been featured in Forbes, Hacker Monthly, and OnStartups to help you build a growth machine.

Connect with Brian!



Podcast https://brianbalfour.com/podcast 



Blog https://brianbalfour.com/ 



LinkedIn https://www.linkedin.com/in/bbalfour/ 



Twitter https://twitter.com/bbalfour 



Reforge https://www.reforge.com/ 




Mentions



"Unsolicited Feedback" podcast by Brian Balfour https://podcasts.apple.com/us/podcast/unsolicited-feedback/id1706701340 



HubSpot https://www.hubspot.com/ 



Discord https://discord.com/ 




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Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar  
Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.