Brian is one of the original three founders of Altra Footwear. Along with Jeremy Howlett and Golden Harper, he launched the business from his garage. In this episode we discuss what it is like starting a brand and navigating the different growth stages along the way.  LMNT: drinkLMNT.com/HPO deltaG: deltagketones.com - IG: @deltag.ketones HPO Sponsors: zachbitter.com/hposponsors Support HPO: zachbitter.com/hpo  Zach’s Coaching: zachbitter.com/coaching Zach’s Newsletter: substack.com/@zachbitter Zach: zachbitter.com IG: @zachbitter Tw: @zbitter Substack: zachbitter.substack.com FB: @zbitterendurance Strava: Zach Bitter TikTok: @zachbitter Threads: @zachbitter Brian: payaraflyfishing.com - IG: @brian_altra & @ultraflyfishing  Endurance Training Series: Episode 337: The Long Run Considering the Variables  Episode 344: Endurance Training Simplified Episode 346: Short Intervals Simplified    Episode 348: Long Intervals Simplified    Episode 352: Proper Aid Station Navigation Episode 356: Easy Run - Simplified  Episode 363: Mental Training For Endurance Episode 366: Race Course Specific Training  Episode 369: Speed Work Distribution & Double Threshold Sessions