A good manager needs to identify the levels of wants & needs - this can be done through behavioural planning.In episode 45 I chat with Matt Wallaert on driving behaviour outcomes. Matt is the author of “Start at the end” and former director of Microsoft Ventures. Formerly he was also Chief Behavioural Officer at Clover Health.Matt and me meet in 2018 as we were both speakers at a Conference called “IT Arena”. It was great to reconnect!In the episode we learn from his experiences of driving behaviour outcomes. We touch on:-> Matt Wallaert’s journey on the intersection of behavioural science and product development.-> Why Behaviour design requires a holistic approach.-> Why everyone is shaping user behaviour outcomes in different ways.-> Why you need to align on “success factors” before any design process.-> How do design for a behaviour outcome and consider long term consequences.-> Why behaviour science can be used to increase business and product successEnjoy the episode!Check out more about Matt’s book here: https://www.amazon.com/Start-End-Products-Create-Change/dp/0525534423