Today's video is about seeking feedback and continuous improvement in coaching. Dr. Sheri Fluellen, Faisal Ensaun, and Daniel Fernandes underscore the value of learning from experienced business owners and coaches and analyzing their successes and mistakes. They discuss various levels of feedback, such as self-evaluation through journaling and reviewing coaching sessions. The video highlights the benefits of engaging in a coaching community and receiving feedback from peers and more experienced coaches. Additionally, the importance of emotional engagement and deepening the coaching experience with clients is emphasized. The hosts encourage coaches to aim for 100 discovery sessions to gain valuable experience and accelerate their growth in the coaching industry. The video ultimately promotes viewing coaching as a long-term career and investing in ongoing professional development to achieve success.