Jon and Lou discuss entrepreneurship and starting a new venture during the COVID-19 era. Lou Lobsinger is a successful entrepreneur, writer, and musician. He built the Detroit Grooming brand before leaving in 2020 to partner with the JR’s barbershops to launch an all-new, American-made, men’s grooming line. He also runs his own PR firm specializing in helping mid-market businesses garner more attention and is the Co-Founder of the wildly popular Detroit Muscle line of automotive lifestyle apparel. Lou has also written for GQ, Performance Business, Modern Salon magazines and has produced several instrumentals available on iTunes and Spotify. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/ LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon’s Book: The Think Big Movement: Grow your business big. Very Big! Connect with Lou Lobsinger: Website: https://loulobsinger.com/ Twitter: https://twitter.com/loulobsinger Instagram: https://www.instagram.com/loulobsinger LinkedIn: https://www.linkedin.com/in/loulobsingerjr