Drew Patrick is owner and president of Skidmore Studio where he’s a thoughtful strategic partner, relationship builder, and fierce advocate for the studio’s creative team. He’s passionate about helping good organizations grow through branding and fostering a workplace that’s happy, healthy, and sustainable.  On this episode of Think Business Live, Drew and Patrick discuss the strategy behind your brand, speaking to your audience, and how people’s behaviors affect our messaging. They attack the difficult question of how to follow the market trends during COVID. Connect with Drew Patrick:         Website: https://skidmorestudio.com LinkedIn: https://www.linkedin.com/in/drewpatrick-a201058 Connect with Jon Dwoskin: Website: http://jondwoskin.com/ Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/Thejondwoskinexperience/ LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com