Organic content is NOT "slower" or "lesser than" paid ads. But only if you create your organic content with a focus on lead-gen from the start. Otherwise, it's easy to fall into the "content for the sake of publishing" trap. Did your last YouTube video produce a lead or a sale? If it did not, then it wasn't marketing; it was just content publishing. Marketing is measured with leads and sales, not views, subscribers, or other vanity metrics. As a marketer, always keep this in mind. Most people never consider YouTube as a lead source, but I will reveal to you today that it's one of the biggest ways we get daily leads here at our company. In this episode, I show you exactly how we do it and the pitfalls to watch out for. Tune in! Key Takeaways - Marketing is leads and sales (01:02) - Ask for the lead (02:15) - Sell the hole, not the drill (04:03) - Seek leads out of YouTube (04:57 - YouTube videos are assets to overcome sale objections (08:14) - The YouTube pie is so big… (08:25) - Go where your customer is (10:40) Additional Resources  Learn more about: Youtube Lead Machine  Capitalist Pig NFT  Buy Your First NFT --- Download Season 1 episodes here -- Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.