Multi-instrumentalist singer-songwriter Imogen Heap imagined controlling effects and loops with just her gestures, not an array of buttons, knobs and pedals. Now the Mi.Mu gloves she dreamed up are a reality, and they’re available to buy. Mi.Mu Managing Director Adam Stark chatted with host Dmitri Vietze at Midem about taking the idea from an art project to a business while staying focused on artistic expression. Find out some of the amazing things artists are doing with their new-found freedom, and the challenges that Mi.Mu has overcome bringing this first-of-its-kind product to market. Mi.Mu is a 2019 finalist at Midemlab, the pitch competition that launched SoundCloud, KickStarter, Soundcharts, The Echo Nest, and more. Listen to all our #MidemTectonics episodes and  get to know this year’s music tech startups before they break out!  The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Weekly episodes include news roundups and interviews with music tech movers & shakers. Visit MusicTectonics.com to learn more.