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Climate Quickie: How to market climate, from the 3 billion ad man

Climate Quickie: How to market climate, from the 3 billion ad man

FromClimate Curious


Climate Quickie: How to market climate, from the 3 billion ad man

FromClimate Curious

ratings:
Length:
6 minutes
Released:
Nov 17, 2023
Format:
Podcast episode

Description

Three ways to talk about climate in a way that people care about? Focus on simplicity, humanity, and accountability. Make it real, make it regular, and always accompany it with a consequence. Says the climate marketing professor who’s delivered 3 billion ads on the topic, the founder and CEO of Potential Energy, John Marshall, all on this week’s Climate Curious.If you enjoyed this Climate Quickie, listen to the full interview with John – Climate marketing professor: love is the most effective message.Learn more about Potential Energy.Watch John’s TED Talk, 3 strategies for effectively talking about climate change.Follow Climate Curious:NewsletterInstagramTwitterLinkedInFacebookSuggest a topic you’d like Climate Curious to cover 
Released:
Nov 17, 2023
Format:
Podcast episode

Titles in the series (100)

Are you Climate Curious? If you care about the world, but find the current conversation about climate change confusing, scary or boring – then this might be the podcast for you. Join TEDxLondon and co-hosts Maryam Pasha and Ben Hurst as we lift the lid on the climate emergency by speaking to the world’s leading and most relatable climate pioneers. Find out why cities are key to the climate fight, why we need to tackle systemic problems (and not just plastic straws), and why we’re all a bit crap at sustainability.