35 min listen
Climate Quickie: How to market climate, from the 3 billion ad man
FromClimate Curious
ratings:
Length:
6 minutes
Released:
Nov 17, 2023
Format:
Podcast episode
Description
Three ways to talk about climate in a way that people care about? Focus on simplicity, humanity, and accountability. Make it real, make it regular, and always accompany it with a consequence. Says the climate marketing professor who’s delivered 3 billion ads on the topic, the founder and CEO of Potential Energy, John Marshall, all on this week’s Climate Curious.If you enjoyed this Climate Quickie, listen to the full interview with John – Climate marketing professor: love is the most effective message.Learn more about Potential Energy.Watch John’s TED Talk, 3 strategies for effectively talking about climate change.Follow Climate Curious:NewsletterInstagramTwitterLinkedInFacebookSuggest a topic you’d like Climate Curious to cover
Released:
Nov 17, 2023
Format:
Podcast episode
Titles in the series (100)
How to be a global food citizen: Veganism isn’t the only answer to climate change, dignity and equity are, says knowledge broker, community chef and food policy-maker, Dee Woods. In this week’s Climate Curious by TEDxLondon, we’re discussing food – yum! Contributing to a whopping 21-37% of greenhouse gas emissions, the global food system needs a rethink, stat. Instead of restricting our diets, we need to reconnect with where our food comes from – so we can start making more localised, equitable choices. Join co-hosts Maryam Pasha and Ben Hurst to hear Dee breakdown why solving bigger problems of the food industry can help us fight climate change, how chicken shops are in fact a policy-driven food apartheid, and why building localised food economies is essential to the future of people and planet. Learn more: https://tedxlondon.com/podcast/climate-curious-how-to-be-a-global-food-citizen/ Buy a Granville Community Kitchen Good Food Box: http://granvillecommunitykitchen.org.uk/good-food by Climate Curious