56 min listen
The Messages That Actually Motivate Climate Action (w/ John Marshall)
FromThe Climate Pod
ratings:
Length:
55 minutes
Released:
Dec 13, 2023
Format:
Podcast episode
Description
For the last four years, John Marshall and the team at Potential Energy Coalition have been testing more than 3 billion ads in 20 countries to determine what messages are the most effective at inspiring climate action. In this conversation, we discuss what it really takes to motivate someone to support climate policies, which policies are more popular than others, what principles of climate communication everyone can learn, and why clean energy jobs aren't always appealing. John Marshall is the founder and CEO of Potential Energy Coalition, a global, nonprofit marketing firm that’s creating demand for climate solutions. The latest report is Later is Too Late - A comprehensive analysis of the messaging that accelerates climate action in the G20 and beyond. As always, follow us @climatepod on Twitter and email us at theclimatepod@gmail.com. Our music is "Gotta Get Up" by The Passion Hifi, check out his music at thepassionhifi.com. Rate, review and subscribe to this podcast on iTunes, Spotify, Stitcher, and more! Subscribe to our YouTube channel! Join our Facebook group.
Released:
Dec 13, 2023
Format:
Podcast episode
Titles in the series (100)
The Power of Misinformation (w/ Amy Westervelt of "Drilled"): For decades, misinformation campaigns have effectively muddied the waters when it comes to Americans understanding the truth about climate change. We're joined this week by the creator and host of the Drilled podcast, Amy Westervelt, to talk about the... by The Climate Pod