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Climate marketing professor: love is the most effective message

Climate marketing professor: love is the most effective message

FromClimate Curious


Climate marketing professor: love is the most effective message

FromClimate Curious

ratings:
Length:
39 minutes
Released:
Nov 16, 2023
Format:
Podcast episode

Description

“No-one wakes up in the morning and says it's a great day for decarbonization,” says climate marketer who’s delivered 3 billion ads on the topic, the founder and CEO of Potential Energy, John Marshall. Climate Curious co-hosts Maryam Pasha and Ben Hurst chat to John about how we can really make climate “pop”: from using real and regular messengers (not politicians) to talking more about “stopping the top 100 polluters” rather than “stopping climate change” (too vague and conceptual), John shares the effective strategies that will get people engaged and fired up to take action. And, he reveals the number one message that is most effective across all demographics. Recorded live at Climate Week NYC at TED.  Learn more about Potential Energy.Watch John’s TED Talk, 3 strategies for effectively talking about climate change.Follow Climate Curious:NewsletterInstagramTwitterLinkedInFacebookSuggest a topic you’d like Climate Curious to cover
Released:
Nov 16, 2023
Format:
Podcast episode

Titles in the series (100)

Are you Climate Curious? If you care about the world, but find the current conversation about climate change confusing, scary or boring – then this might be the podcast for you. Join TEDxLondon and co-hosts Maryam Pasha and Ben Hurst as we lift the lid on the climate emergency by speaking to the world’s leading and most relatable climate pioneers. Find out why cities are key to the climate fight, why we need to tackle systemic problems (and not just plastic straws), and why we’re all a bit crap at sustainability.