69 min listen
Climate marketing professor: love is the most effective message
FromClimate Curious
ratings:
Length:
39 minutes
Released:
Nov 16, 2023
Format:
Podcast episode
Description
“No-one wakes up in the morning and says it's a great day for decarbonization,” says climate marketer who’s delivered 3 billion ads on the topic, the founder and CEO of Potential Energy, John Marshall. Climate Curious co-hosts Maryam Pasha and Ben Hurst chat to John about how we can really make climate “pop”: from using real and regular messengers (not politicians) to talking more about “stopping the top 100 polluters” rather than “stopping climate change” (too vague and conceptual), John shares the effective strategies that will get people engaged and fired up to take action. And, he reveals the number one message that is most effective across all demographics. Recorded live at Climate Week NYC at TED. Learn more about Potential Energy.Watch John’s TED Talk, 3 strategies for effectively talking about climate change.Follow Climate Curious:NewsletterInstagramTwitterLinkedInFacebookSuggest a topic you’d like Climate Curious to cover
Released:
Nov 16, 2023
Format:
Podcast episode
Titles in the series (100)
Best of Season 1: Join Maryam Pasha and Ben Hurst in this bonus episode as they celebrate the highs and lows of season 1 of the Climate Curious podcast by TEDxLondon. From reminiscing on their most cringe-worthy climate confessions to reflecting on our guest’s most powerful insights, tune in to get geeky - in a fun way - and find out what we’ve really learnt in the first 8 episodes. by Climate Curious