64 min listen
Selling the Science of Climate Change
FromClimate One
ratings:
Length:
53 minutes
Released:
May 4, 2018
Format:
Podcast episode
Description
The scientific consensus is that human activity is cooking the planet and disrupting our economies. Yet many people still don’t believe that climate change will affect them personally, or they deny the urgency of the problem. Can better communication help sell the science of climate change? “Only the repetition of simple messages changes public opinion and affects the brain,” says David Fenton, a four-decade veteran of PR campaigns for the environment, public health and human rights. “If you are not using effective messages that you repeat, repeat, repeat and are simple, then you get nowhere.”
Guests:
David Fenton, Founder and Chairman, Fenton Communications
Renee Lertzman, Climate Engagement Strategist, Author and Speaker
Michael Mann, Distinguished Professor of Meteorology, Penn State University
Cristine Russell, Freelance Science Journalist
Portions of this program were recorded at The Commonwealth Club in San Francisco.
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Guests:
David Fenton, Founder and Chairman, Fenton Communications
Renee Lertzman, Climate Engagement Strategist, Author and Speaker
Michael Mann, Distinguished Professor of Meteorology, Penn State University
Cristine Russell, Freelance Science Journalist
Portions of this program were recorded at The Commonwealth Club in San Francisco.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
May 4, 2018
Format:
Podcast episode
Titles in the series (100)
Fighting Climate Change: Sinking Carbon and Raising Living Standards: The Commonwealth Club's Climate One forum hosts a panel discussion of experts on the human costs of climate change and best to work on the problem. by Climate One